Updated for 2016. #Email marketing has been proven over time and still is the best way to build a responsive audience of clients or customers for your business. This is also commonly referred to as “building a list”.
Many marketers mistake email marketing as “old-fashioned”, some even wrongly believe that email marketing is dead. Mostly because the more popular venues like social media and mobile marketing get all the attention.
Unfortunately, the data doesn’t agree. In fact, with a strong high value content marketing approach, email is more powerful now than ever.
Why Email Marketing?
Why? It’s pretty simple, it moves the conversation about your business or information product to a more personal environment — the in-box. When someone gives you permission to send them something to their personal email they are inviting you to build a relationship with them, which is what should be your goal.
The email in-box still happens to be the 1 preferred channel for permission-based marketing messages, by a huge margin.
Email still provides you the most direct line of communication for conversion to sales, and smart online marketers know this and take full advantage of this to stay way ahead of the competition.
Email Marketing Pays For Itself
Email is the most cost-effective marketing tool by far.
With an ROI of around 4,300% (according to the Direct Marketing Association), email will almost always pay for itself. And using a little tweak here and there not only will it pay for itself but it can be totally FREE and bring you consistent huge profits.
I know of one of my colleagues who sent out one email and made over $24,000 from that email in just over 48hrs. Now that’s just one example of many I know of where smart marketers are using email the right way and getting insane results.
Other types of marketing campaigns cost, on average, almost ten times more than a typical email campaign.
When you want to move from conversion to making money, email is the 1 choice for smart marketers.
Here are five reasons why I believe email marketing is the most effective form of marketing for beginners and experts alike.
5 Reasons Email Marketing Is So Effective
- – Email marketing is still the most cost-effective way of promotion
- – By consistently offering valuable content, you build loyal followers
- – More followers drives repeat traffic through referrals and word-of-mouth
- – You can track email data easily and watch your response rates as they climb or fall
- – Higher engagement means higher conversion rates that boost your bottom line
5 Steps To Start Email Marketing
Email Marketing Is Traffic On Demand
Everyone knows that without traffic to your website or offer you have no business. Traffic generation is a must when it comes to running a successful online business.
Converting that traffic into sales is the key to ultimate survival online. And there is no better way to insure you achieve the highest conversion rates possible than by using email marketing.
The best thing about email marketing is SIMPLICITY and I always say simplicity sells.
I’ve just given you 5 reasons why email marketing is so effective. There is not a lot more to it but I’d also like to teach you a proven strategy that you should implement in every email marketing campaign you launch.
So I’ve put together a simple step-by-step training that teaches you how to start or grow any online business and will teach you a simple yet powerful strategy to use with any email campaign that will guarantee your emails get open, read and you’ll get the response and results you were looking for.
To Your Success!